Writing by W. Chan Kim and Renée Mauborgne
About this book
THIS IS A BOOK about friendship, about loyalty, about believing in one another. It was because of that friend-ship, and that belief, that we set out on the journey to explore the ideas in this book and eventually came to write it.
Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?
Blue Ocean Strategy introduce to you a new look about economy. The book have 3 part.
Part 1: Blue Ocean Strategy
- Create Blue Ocean
- Analytical Tools and Wrameworks
Part 2: Formulating Blue Ocean Stratery
- Reconstruct Market Boundaries
- Focus on the Big Picture, Not the Numbers
- Reach Beyond Existing Demand
- Get the Strategic Sequence Right
Part 3: Executing Blue Ocean Strategy
- Overcome Key Organizational Hurdles
- Build Execution into Strategy
- Conclusion: The Sustainability and Renewal of Blue Ocean Strategy